Marketing is key to the success of any business. Don’t let anyone refer to you as the ‘colouring in crew’ or the ‘make it look pretty’ team.
Without marketers, the message of the business would fall on deaf ears and every page on the website would be a generic call to action.
The best marketing is built on marketing channel strategy (if you’re unsure of what a marketing channel is, check out our blog and come back, we’ll wait…), but it’s not just the creative that you need to think about. One of the most important aspects of effective marketing is the ability to track and measure the performance of various marketing channels across the business.
With that in mind, we’ve compiled a guide to help set up your marketing channels and track their effectiveness using Bundle.
The Importance of Tracking Marketing Channels
Not all marketing channels are created equal. Some will bring in more leads and conversions than others, and it’s essential to identify these high-performing channels so that you can allocate resources effectively to maximise that sweet ROI.
Tracking marketing channels provides you with critical data that will inform your marketing strategies going forward. For example, if you’re spending big money on PPC campaigns that never generate leads, you’ll need to make some pretty drastic changes.
How to Track Marketing Channels
The process of tracking marketing channels involves a series of steps:
- First, you must always tag your ad campaigns using parameters like UTM codes to identify where leads and customers are coming from. This includes social media campaigns, search engine ads, and more.
- Next, you need to implement a tracking tool on your website. This tool will read the parameters added to the campaigns and send this data to your Customer Relationship Management (CRM) system. Attribution tracking tools are commonly used for this purpose, as they can monitor tracking codes and other attribution information, showing where someone came from.
- Finally, the captured marketing channel data must be sent to the CRM. This can be accomplished automatically if you use the default forms provided by your CRM. Alternatively, tools like Zapier can bridge the gap, sending the attribution information from the form into the CRM.
Introduction to Bundle
Bundle is an AI-driven insights platform designed to help you unlock the value in your data. What that means is that we can track all of your marketing channels measuring their performances and offering up insights to help you optimise your strategies going forward.
Imagine a data scientist and an experienced marketing consultant rolled up into one.
Advantages of Using Bundle for Marketing Channel Tracking
Using a tool like Bundle for marketing channel tracking offers several advantages. Here are just a few:
- Automated Time Saver: Bundle automates the tracking process, streamlining it to avoid long, drawn-out campaign set-up that needs to be actioned every time.
- Comprehensive Insights: Because Bundle is AI-driven, it provides detailed insights into your campaigns that simply wouldn’t be accessible via the human eye. Think of a needle in a haystack and you’re on the right track.
- Data Visualisation: Bundle collates all your campaign data into one liveboard, giving you a comprehensive view of which channels deliver the most value. This enables you to optimise your marketing spend, resulting in improved ROI.
- Automated Reporting: If you’re running lots of campaigns at the same time, Bundle can automate your scheduled reports, complete with white-labelled branding and detailed insights that give important context to the reader.
- Multi-Channel Mapping: Are you going for the traditional approach or digital only? With Bundle, you don’t need to choose. It’s designed to track all your marketing channels and present them in a view that works for you. Whether you’re viewing at the campaign, channel, brand, or demographic level, Bundle is designed to fit your needs.
Track your Success
Tracking marketing channels is a crucial aspect of any successful marketing strategy. By effectively tagging campaigns, implementing tracking tools, and using the data to inform marketing decisions, your business can optimise its marketing efforts for maximum ROI.
Tools like Bundle can simplify and streamline this process, providing valuable insights that drive business growth.
For more information about how we can help, contact us today.
